TSQL Pivot senza funzione di aggregazione

si, ma perché!!??

   Select CustomerID,
     Min(Case DBColumnName When 'FirstName' Then Data End) FirstName,
     Min(Case DBColumnName When 'MiddleName' Then Data End) MiddleName,
     Min(Case DBColumnName When 'LastName' Then Data End) LastName,
     Min(Case DBColumnName When 'Date' Then Data End) Date
   From table
   Group By CustomerId